J Roy, Perth, UK
The software was easy to install but it does take a bit of time and effort
to become familiar with all its features.
The support from Esvon is fantastic! They are very responsive and problems are
resolved immediately. Custom programming is also carried out promptly.
I would not hesitate to recommend Esvon Classifieds and I will be using it again
on a future project.
Pay Per Click module allows members to bid on ad placement position to appear higher in search results
at your website based on Esvon Classifieds script - universal classified ads software.
Members setup their ads on the site and then buy a credit balance of funds (called a reserve).
The advertiser then assigns a "bid amount" to each
ad they setup. Advertisers can setup as many ads as they like.
The bid amount determines the placement of the ad when displayed with
other ads in a listing. The higher the bid amount, the closer to the
top of the page the ad appears. Each time sponsored ad is clicked (from unique IP to prevent spam clicks)
on from the search page, the bid amount is deducted (debited) from advertiser
credits. When the reserve drops below a particular amount set by the
advertiser in Credits module, an email is automatically sent out as a
reminder that they need to add more credits to their reserve pool.
Also, for each listings user can set several options in PPC bid management:
Started/Closed Bid.
Current Bid Amount. This amount should be greater than 0 for PPC participation.
Max Total Bid Amount. Once the max credits amount is reached, the Ad bid
will be closed automatically and a report will be sent to the member.
Max Bid Amount. Once this credits amount is reached, the Ad bid will be stoped
(not closed) automatically. So, each individual ad have the option to
only draw so much money from the pool within a day, week or monthly
period.
Example: A member has $100 in their reserve and has 10 ads running on
the site. Two of his ads are $0.50 per click. He may wish to set a
limit on how many times these $0.50 ads can be clicked - like a $5.00
limit per day - not to drain the reserve too quickly from a
handful of their high-bid ads.
Module: Pay Per Click (PPC)
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