C Pigg, Imagine Designs, USA
I would like to thank Esvon Software for the great classifieds software and the great support and
customization. They know what they're doing, and they do everything the way YOU want it. I really couldn't be any happier, and
I know for a fact, that if I would of went with someone else for my software, I wouldn't of been satisfied as I am now.
Pay Per Click module allows members to bid on ad placement position to appear higher in search results
at your website based on Esvon Classifieds script - universal classified ads software.
Members setup their ads on the site and then buy a credit balance of funds (called a reserve).
The advertiser then assigns a "bid amount" to each
ad they setup. Advertisers can setup as many ads as they like.
The bid amount determines the placement of the ad when displayed with
other ads in a listing. The higher the bid amount, the closer to the
top of the page the ad appears. Each time sponsored ad is clicked (from unique IP to prevent spam clicks)
on from the search page, the bid amount is deducted (debited) from advertiser
credits. When the reserve drops below a particular amount set by the
advertiser in Credits module, an email is automatically sent out as a
reminder that they need to add more credits to their reserve pool.
Also, for each listings user can set several options in PPC bid management:
Started/Closed Bid.
Bid per Click (Current Bid Amount). This amount should be greater than 0 for PPC participation.
Total Budget (Max Total Bid Amount). Once the max credits amount is reached, the bid
will be closed automatically and a report will be sent to the member.
Periodic Budget (Max Bid Amount). Once this credits amount is reached, the bid will be stoped
(not closed) automatically. So, for each individual listing user has the option to
draw certain amount of money from the pool within certain time period: day, week, month or year.
Example: A member has $100 in their reserve and has 10 listings running on
the site. Two of his ads are $0.50 per click. He may wish to set a
limit on how many times these $0.50 listings can be clicked - like a $5.00
limit per day - not to drain the reserve too quickly from a
handful of their high-bid listings.
Module: Pay Per Click (PPC)
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