Our Articles - Esvon Classifieds - what stands behind the software description?
Esvon Classifieds - what stands behind the software description?
With thousands of web pages added to the Net every day, it's getting more and more
frustrating both to submit the information to the attention of those, who are interested
in it and to find the information one needs.
The problem is even aggravated with the fact that customers become more exigent to
the products they are offered. When it comes to the issue of software development and B2B
solutions, they can't be considered ignorant any more. Customers are backed up by the basic
knowledge of programming tools and their "should-have" functionality.
The recent online surveys show that customers are not attracted by price or discounts.
Below you can see the enumeration of the factors influencing customers' decision on web
application purchasing by their measure of significance:
1. Technical performance
2. Brand
3. Reliable customer support
4. Price
Let's go deeper into the nature of every factor.
Technical performance factor. Today it is not enough to say, that your PHP+MySQL solution
has "a complete list of features" or "can be integrated into any web site". People, who are
interested in the given products, are aware of the fact that the difficulty of implementing
the principles of data integrity in MySQL and PHP depends in large degree on how many tables
and relationships the database has. Most of scripts offered on the Web for online dealership
constructing do have the problem of server slowing down by traffic or large database
of listings or users:
"I came to Esvon with a sluggish, text based dating site that was slowly running into the ground.
Esvon has taken my site and has developed a fast, robust, and exciting medium for my customers.
From the lightning speed of front end programming in PHP to the powerful backend database in MySQL,
the site is now one of the most advanced dating sites available."
Brand factor. As practically everything in software development science, there are a small
number of ways to develop it right, and almost an infinite number of ways to develop it wrong. Still,
Esvon guys have come to the profession of software development deliberately: they like to create
things from pure thought, things that give life to machines and that matter to many businesses.
Those, who are guided by brand images, sometimes risk being trapped: since brand awareness very
often compensates the poor functionality of the software. And vice versa: the brand, which is not
well known yet, generates the solutions, which well worth paying money for:
"Esvon Classifieds is built with performance in mind: I should stress its highly optimized
database and PHP code, as little SQL queries as possible, database queries caching
to allow large databases and high visitors traffic handling, search engine friendliness, adaptability
of the system and other beneficial features. I would underline its scalability, real-time configured
custom database fields (text boxes, menus, checkboxes, unlimited images, files to upload, etc.),
ability to generate HTML pages from databases, user authentication and paid membership support.
It does distinguish from other existing solutions."
Reliable customer support factor. Software can be simple, it can be complicated,
it might be easy-to-install, it might be user-friendly, it might require no programming skills, etc.
But it is nothing without timely and helpful support. Customers do pay attention to this aspect:
they study the Support Policy, require toll-free numbers, ask dozens of questions to be sure they
can rely on the proper support after the product installation. But, unfortunately, customers often
bump into the problems, when they do need manufacturer's help and don't receive it. I won't go deep
into the reasons of it. But those manufacturers, who are not interested in short-term financial
success, but strive for long-term cooperation, can't afford such approach:
"I wanted to migrate from my existing script to Esvon Classifieds. I wanted Esvon to handle
data conversion from my database to the needed format. Why? Coz I was tired of constant complaints
from my customers, as for slow loading pages, constant database errors, etc. I should say, Esvon
was very responsive in work, patient in support, and reasonable in price, and I would definitely
recommend Esvon's products to everyone who has the desire to have a successful website."
Price factor. If you are not guided by price factor while choosing the software, you
are doing well. Our customers claim that they do not want to buy a pig in a poke, even if it is twice
cheaper than other similar "pokes". There is no universal formula of defining good classified ads
software at first sight. One should dig into the description of the program, view the demo version
and screenshots, and discuss it with the manufacturer. But, unfortunately, it is sometimes
insufficient as well.
To make the conclusion, I want to underline, that price, as many people think, is not a No. 1 driving
force in a customer' decision-making engine. The best guidelines for selecting good classified ads
software are its highly optimized database and PHP code, database queries caching
and adaptability of the system.
I hope the foregoing information will contribute to your successful choice. Be reasonable and
you will be all set!
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